Project
Roxy Rebranding
course
Visual Thinking
instructor
Sandra Isla
keywords
Community
Truthful
Connecting
deliverables
App
Posters
03/05
Freeing Voice
objective
Select a topic involving my personal interest and create three visual design sets to guide audiences in taking action. The design system must request the target audience to take action. It can’t merely be raising awareness or help
to make an informed decision. The topic I selected is—Getting people to vote at a state level. Ballot measure will include both representative and policy measure. What is stopping people from voting? How can we get people to vote?
connecting
I created a visual design that is uplifting to the current political climate by using modern geometric shapes. The system focuses on providing clarity to the general public while guiding them through a series of visual queues. I chose platforms that will help make a better connection with the general public for my design; the first system is a mobile software application to helps answer people’s questions from state officials. The second system is a pop-up booth to guide people with the voter registration process. The last platform is a super town hall to help registered voters vote and meet their state officials.