Redesign conference materials for a selected designer conference and reimagine it’s a visual representation. The project focuses on a mixed-use of multilayered photography and a type system. The American Institute of Architecture (AIA), Blueprint for a better future conference was held in Las Vegas in 2019. The materials redesigned are a poster, schedule brochure, signage, website, app, and badge.
The future of architecture is about chasing organic forms. This could be seen from Zaha Hadid’s work, Mad Architecture’s design and the introduction of greens for new commercial buildings around the world. The goal of this project is to use traditional architecture drawings and organic elements to make the connection between where the architecture is today and where the architecture is heading.